OnlyBeauty
Branding - Mobile Application - Landing Page
Only Beauty offering a platform for selling beauty products. The app incorporates daily tips personalized according to users' zodiac signs, along with features to track daily activities such as water intake, menstrual cycles, and weight maintenance. Additionally, the app provides DNA testing services and offers personalized advice based on the results.
Challenge
The app faced design obsolescence, prompting the client's desire for a comprehensive overhaul in UX and user flow. The goal was to enhance user experience by incorporating new features and refining existing ones, ensuring a more intuitive and user-friendly application. The project extended beyond UX improvements, including a UI refresh to give the app a modern look. Additionally, attention was given to adding new features and optimizing the onboarding process, collectively transforming the app to align with contemporary design standards and user expectations.
Decision
Revamping the UX entirely, we streamlined the user flow for enhanced convenience. Through meticulous style research, we proposed a new design with innovative features. The design options included a light and dark theme, introducing a contrasting and stylish aesthetic to elevate the overall look of the app.
Result
Revitalized the app structure with a fresh design and dedicated efforts on refining onboarding screenshots for the AppStore. Ensured a polished presentation before the live release of the app.
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